Seinfeld, 30 Years Later: A Retrospective About Nothing

Part One: The Un-Branding, Dunkers & Dictators, and The Mom & Pop Stores

Thirty years ago, Seinfeld’s pilot episode aired in a sleepy summer time slot. Considered so unremarkable, it nearly failed to become a series… an inauspicious beginning that contrasts interestingly to what is often acclaimed as the greatest sitcom in TV history, having cemented its legacy in nonstop syndicated rotation.

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